4 Keys to Effective Print Media

Print media is an important part of small business marketing strategy.  Below are 4 keys to telling effective story with narratives that get the audience to stop, look, and take action.

1. Keep it Simple

You only have a few brief seconds to catch the eye of your target audience.  Choose a clear, concise message and clean layout. 

2. Be Vivid with Visuals

Colors, language and visual content are elements that initially attract attention to your ad by conveying subconscious cues about the core message of your brand. Use vivid graphics and visuals to draw your audience into the message.

3. Establish Relevance

Use your message to concisely convey why your brand is important to the reader and why they should care.  Your story should be relevant to the largest possible audience within your target demographic. 

4. Tell Your Story

Every element of an ad should tell the story of the brand.  Colors, visuals, graphics, typography, and wording should flow together and collectively convey the "feel" of your brand.