5 Social Media Musts

1. Stay Active
Social media is not something that you can do for a few weeks and then give up and is not something that is going to garner results overnight. It can be difficult and time-consuming,  requiring you to stick with it for the long term. By remaining active, you will have a much better chance of gaining followers and interaction. Each Instagram post you make brings you more attention. Engage your audience by responding to their comments.  Post frequently and strategically.



2.  Schedule Posts
Scheduling posts is incredibly important as a business owner with very little time to post on social media. By  implementing a scheduling system, you can create multiple posts and schedule them to be posted at a later date. This can save you a lot of time while ensuring that your social media remain active.  You can schedule your posts directly through each platform (Facebook, Instagram, Twitter, etc.) or you can use a scheduling tool such as Hootsuite to consolidate your accounts.



3. Video Content
Video content is an absolute must in digital marketing.  It is the most effective way to grab attention. Most people think about YouTube when it comes to posting videos but be sure to use video content in all of social media channels, including Twitter, Facebook, and Instagram. Videos will bring you so much more attention than static posts!


4. Use Social Media Advertising
Almost every social network offers paid advertising opportunities. Spending money to boost ads on social media offers amazing return on investment.  Paid advertising can give you a significant boost for a little money. The key to successful paid content is to make posts worth promoting. You need create engaging and visually attractive posts to grab immediate attention. Only your highest quality posts are worth promoting.


5. Take Advantage of Instagram Stories

Instagram stories is a relatively new feature and is growing increasingly popular.  Where SnapChat used to have the majority of story viewers, daily users of Instagram stories has surpassed SnapChat after just one year of the feature's launch. This feature is popular because it gives users the ability to add a link to their stories. However, you must have at least 10,000 or more followers before you can add a link. This link can connect to your website or profile, growing your numbers even further.

Have questions about social media?  E-mail us at info@tarahdunlop.com